About
TENx10 is a management company. The platform is how that company makes faster, educated decisions — routing, day sheets, booking checks, and catalog health — built by a manager who was tired of running his business on spreadsheets and email threads. Every feature solves a real problem that came up managing real artists on real tours.
TENx10 started as internal tooling for a Detroit-based management company. The booking evaluation engine came from too many bad offers slipping through with red flags nobody caught. The streaming intelligence module came from watching Popularity Score drop between releases because the timing was off.
Most artists had 3 of 7 income pillars active — and didn't know the other 4 existed.
The platform is built by managers, for managers. It knows the difference between a $2K headline in a 200-cap room and a $2K support slot in a 2,500-cap room — and which one builds the career faster. It knows that a save-to-stream ratio below 5% means you stop ad spend immediately. It knows that an offer with a 90-mile radius clause for 60 days is sometimes worth walking away from, and why.
That knowledge is now in the platform, available to every manager and label that runs on TENx10.
Proof of concept
Built on a live independent label
Every feature is tested against real booking history, real streaming numbers, and an active national touring operation — not a prototype dataset.
Philosophy
Revenue is the only metric that matters
Streams, saves, followers, booking rates — all KPIs that feed into one number: monthly income per artist. The platform optimizes for that, and only that.
Coverage
Every offer runs through a 6-step evaluation engine — guarantee floor, market tier, CPT projection, calendar conflicts, promoter grade, and marketing commitment. Not gut instinct. Data.
Daily Popularity Score tracking per ISRC, catalog health grades, and release timing read from that history.
Seven income pillars tracked per artist with monthly goal vs. actual and gap analysis. Most artists have 3 of 7 active. The platform shows exactly what to unlock next.
The live roster, shows, pipeline, and tasks, in one morning read. Offer checks run alongside it, and every draft waits for a person to approve it.
Row-level security isolates every artist, manager, and label. A tier-4 label manager sees everything. A tier-1 artist sees only their own data. Permission mismatches are a DB error, not an app bug.
Offer detection from inbound emails, auto-parsed against your deal history. Advance checklists built from Google Calendar show conflicts before they happen.
Management inquiries, platform questions, press, and business.
thomas@tenx10.coabout the manager: Manager_T0M