manager
Manager_T0M
Thomas Nalian
Manager of Dark Matter and WHOiSEE. Founder of MyHydrationPack and tenx10. Musician. Michigan.
Thomas Nalian is an artist manager and the founder of tenx10, a Michigan management company and the platform it runs on. He manages WHOiSEE and Dark Matter. Previously worked in label A&R and artist management.
He came up as a musician, playing lead guitar in a rock band before managing his first act, the rap group SMD, to the Red Bull Soundstage and a meeting with Sony in New York. In 2018 he left a senior sales job to start MyHydrationPack, which grew into a merch company making jerseys and full lines for artists, labels and festivals. He co-founded the visual art group IVAN and built the Find Carl Bus, a Greyhound with a stage on the roof.
He puts artists together who would never have met.
He manages both Dark Matter and WHOiSEE. Under his management Dark Matter landed a release, another EP and their first major festival set, and WHOiSEE went from about 6,000 Spotify listeners a month to a peak above 25,000 in under a year on a release every four weeks.
His approach starts with the foundation: publishing, registrations, contracts and a release plan in place before the push. From there he builds the artist's branding and messaging, relationships with promoters and labels that are real friendships, and a team that is accountable and reliable.
tenx10 takes its name from his initials. It is how he manages, built into a platform that takes the busywork off artists and managers so artists get their time back to make music.
approach
How he manages.
Foundation first
Publishing registered, royalties collected, contracts signed and a release schedule set before any money goes into marketing.
Branding
Every artist gets a defined brand, down to the archetype behind it, so a tour, a release and a merch table all look like the same artist.
Messaging
What the artist says matches what the artist is doing. Marketing is set up right from the start and checked against the numbers.
Relationships
Built on real friendship. He works with the same promoters across multiple markets and makes sure the promoter makes money. "Let's do a show where we're all winning."
The team
Defined roles, clear accountability and people who are reliable. Everyone knows their job and does it.
collabs
Records he put together.
Dark Matter x Chase the Dream
Reflection, released on Wakaan on the Awakening EP, catalog WAK365. beatport.com/release/awakening/5558204
now
Roster and platform.
WHOiSEE
Recommended to him by WHOiSEE's booking agent. A release every four weeks, each with marketing behind it. About 6,000 Spotify listeners a month in late 2025 to a peak above 25,000 in September 2026. Streams up 39% and saves up 31% over the last twelve months.
Dark Matter
He turned down managing them until he knew how to do it right. A release, another EP and their first major festival set.
tenx10
How he manages, built into a platform so artists get their time back to make music.
merch
MyHydrationPack.
The idea
At EDC he went to the merch booth to buy a festival hydration pack and there wasn't one. He prototyped in 2017 and launched in 2018, with packs themed on Bear Grillz, Destroid, Excision, Dion Timmer, LSDREAM, Snails and Subtronics.
Packs
A pack contract with DanceSafe, and a partnership with a filtration company to bring free water filtration to festivals and comic cons.
The pivot
When COVID stopped festivals he moved the company into merch for artists, labels and festivals.
Jerseys
Hockey jerseys for Squarebass Collective and Deucez. Basketball jerseys for Mark Cooper and Pauly. Baseball jerseys for 3den. Baseball and soccer jerseys for Radiance Music Festival 2019.
Full lines
Greenway Music Festival, Detroit House Every Weekend, trplstvk and Manifest Green.
Apparel
Hoodies for Hydra Records and Hare Brain, t-shirts for Magnus, bucket hats for Groovee.
visuals and live
The Find Carl Bus.
Find Carl Bus
A Greyhound bus with a turf stage on the roof, projection mapping down the side and visuals the crowd controls. GRiZ played on it at his free GRiZMAS show.
IVAN
The Interactive Visual Artist Network, co-founded with two friends to put interactive visuals in public spaces. The first event, on the Flint River Walk, sold out.
Livestreams
Learned multi camera livestream production during COVID, working with a sound and DJ gear rental crew.
Festivals
Vendor coordinator for a festival in Rothbury. He has been at Movement every year since his dad pulled over at Hart Plaza when he was a teenager.
before
Where he came from.
Music
His father is a drummer who still plays in a jazz band and ran his own business. Thomas learned on an Ibanez that belonged to Johnny Na$hinal, lead guitarist of Electric Six, studied classical guitar in college and played lead in a rock band.
SMD
His first management client, a rap group also known as 2Few2Mention. Red Bull Soundstage, a trip to New York to meet Sony, and an album recorded with Royce da 5'9", Tech N9ne, Bizarre and T3 of Slum Village.
Sales
A senior sales job, social media and reputation management, where he was a top salesperson and ran a team. He left it to build something of his own.
Hands on
Grew up on car stereos and Legos. He takes things apart, puts them back together better and tests them.
sources
proven means a record says it: Spotify for Artists. claimed means it is his own account and nothing else has been checked yet.
| whoisee 6,000 to 25,000 listeners; streams +39%, saves +31% | proven | spotify for artists, read 2026-10-12 |
| everything else | claimed | his own account, 2026-10-12 and 2026-10-13 |